The Sun and Its Features Essay -- Science Essays Scientific

The Sun and Its Features Changes in the attractive field of the sun influence us here on earth in various intriguing manners. This attractive field is brought about by the progression of electrically charged particles and electrons on the sun, and on the off chance that it didn't exist, the sun would be a substantially more exhausting star. The 11-year pattern of the sun's attractive field represents a large number of the cool highlights of the sun: sunspots, sunlight based flares, and aurora borealis. Toward the start of the cycle, the attractive field is feeble and there are not very many sunspots; later, at the pinnacle of the cycle, the attractive field is solid, and there are numerous sunspots. Sunspots are generally cool regions that show up as dim fixes on the substance of the sun. They happen where attractive field lines are curved beneath the surface. The timeframe when the attractive field is solid and there are numerous sunspots is known as a sun oriented most extreme. The sun moved toward one of its sun powered maximums in the year 2000, and this most extreme influenced the conditions on earth. For instance, the aurora borealis, or Aurora Borealis we find in the sky are a lot more brilliant during a sun oriented most extreme. They are additionally progressively spread out over the sky. In typical years Aurora Borealis must be seen over the shafts, however during a sun based most extreme they are noticeable to a significant part of the northern United States and Europe. Aurora borealis is brought about by the sunlight based breeze that passes over the crown of the sun. The temperature of the crown is high to such an extent that the gravity of the sun can't clutch it, so sweltering charged particles from the crown routinely take off the sun at a large number of miles every hour. At the point when these particles crash into molecules in the world's environment, they energize their electrons, making them bounce to a higher vitality level. At the point when electrons hop to a h... ...sun based greatest), less astronomical beams strike the earth, and when it is powerless (during a sun based least), numerous infinite beams strike the earth. Trees record in their rings how much carbon 14 is in the climate, and during the Maunder Minimum tree rings had exceptionally significant levels of Carbon 14. Along these lines, there is by all accounts a connection between the sunspot cycle and the atmosphere of the earth, with sun oriented least bringing cooler temperatures and sunlight based most extreme bringing hotter ones. This, in addition to the excellent presentations of Aurora Borealis, and the undermining risk of sun powered flares, are only three different ways we are affected by the sun oriented pattern of the sun. References: Sun oriented Physics. Hathaway, David H. NASA. Walk 17, 2000. Sunspots as Predictors. Younce, Matthew Wiley. The Sun-Earth Connection. NASA/GSFC. USB/S Presenting the Aurora. Terry, Kathee and Anderson, Hugh. July 12, 1999.

Citing an Online Video with Chicago Authorâ€Date Referencing

Refering to an Online Video with Chicago Authorâ€Date Referencing Refering to an Online Video with Chicago Authorâ€Date Referencing Already, we saw how to refer to an online video utilizing Chicago’s commentary referencing. Yet, The Chicago Manual of Style additionally sets out an authorâ€date referencing framework. So to ensure we’ve considered every contingency, this time we’re taking a gander at refering to an online video authorâ€date style. In-Text Citations Most importantly, references. Similarly as with any source in Chicago authorâ€date referencing, refering to an online video implies giving the creator’s family name and a date of distribution in sections: A few historical centers are currently returning taken ancient rarities (Colwell 2018). Here, we’re refering to a TED Talk by Chip Colwell that was transferred to YouTube in 2018. We’ve refered to Colwell for this situation since gives the introduction, however with certain recordings you might need to refer to the author or executive. Everything relies upon who the primary maker is. The fundamental contrast from refering to a print source comes while citing a video. Without page numbers to refer to, you’ll need to incorporate a timestamp for the piece of the video refered to: Examining these profits, he depicts this as â€Å"plant[ing] seeds of expectation in the vestiges of the past† (Colwell 2018, 7:18). Here, for example, we can see that the statement originates from 7 minutes and 18 seconds into the video. Extra source data will at that point be given in the reference list toward the finish of the report. Reference List At the point when you add an online video to your reference show, you have to give enough data to perusers to discover it themselves. This ought to incorporate at any rate a large portion of the accompanying: Last name, First Name. Year of production. â€Å"Video title.† Host site. Arrangement, video length. Uploader name (if not quite the same as maker). Date of access (whenever required). URL. You probably won't have the option to discover this data, however this is fine as long as the video is anything but difficult to recognize (remember that URLs here and there change, so you need something beyond a connection). To perceive how this would glance practically speaking, we’ll make a reference for the video refered to above: Colwell, Chip. 2018. â€Å"Why galleries are returning social fortunes | Chip Colwell.† YouTube. Video, 13:01. TED. https://www.youtube.com/watch?v=YUUP2MMz7PU. We refer to Chip Colwell as the creator above, yet we likewise incorporate TED as the uploader. This is on the grounds that the video is facilitated on the TED YouTube channel.

Dissertation Proposal - 2200 Words

Islamic Banking and Profitability in Saudi Arabia (Research Proposal Sample) Content: Dissertation Proposal: Islamic Banking and Profitability in Saudi ArabiaName of UniversitySubmitted by Names:Tutor:DateDissertation Proposal: Islamic Banking and Profitability in Saudi ArabiaIslamic banking is banking activity, which is consistent with principles of Islamic Shariah, and their practical application that are meant to develop the whole scope of Islamic economics. Specifically, some banking institutions call it Shariah Compliant Finance (Nzibo 2014). Since the Shariah, principles prohibit floating or fixed payments or acceptance of any fees or interests (usury or riba) on any loanable finance, the banks participates in sharing of losses or profits with the borrower. It is important to note that although Islamic principles have been applied by various historical Islamic economies at varying degrees, it is only in the twentieth century that their usages have become widely applicable in Islamic community (Sailan Muslim 2009; Iqbal and Molyneux 2006). Acc ording to Ernst Young report, the Islamic banking is rising rapidly continuously gaining a lot of popularity in both Muslim and non-Muslim communities. Saudi Arabia, which is one of the largest hubs of Islamic Banking, has accounted a total asset value of $ 1.6 trillion (Ghafoour 2013). Therefore, this proposal seeks to lay out the framework of the study that will investigate to establish relationship between Islamic Banking and profitability in the Kingdom of Saudi Arabia.Research Questions * What are the general characteristics of Islamic Banking? * Identify contrasting elements of conventional banking and Islamic banking towards profitability * Identify common Shariah compliant instruments in Saudi Arabia. * What are the internal determinants of profitability in the banking sector? * What are the macroeconomic interactions/ external determinants that affect profitability in Islamic Banking? * How can profitability in Islamic Banking be measured?Objectives of this Study * To desc ribe the general characteristics of Islamic Banking * Identify and discuss the most contrasting elements between the conventional and Shariah compliant banks. * To discuss the Shariah compliant instruments that banks in Saudi Arabia apply. * To identify and discuss the internal determinants of profitability to banks in Saudi Arabia * To realize the macroeconomic/external determinants interaction that favors/ hinders the growth of profitability in Islamic Banking in Saudi Arabia. * To propose how profitability in the banking sector can be measuredLiterature ReviewIslamic banking is a banking system that is based on Islamic Shariah principles in the whole guidance of Islamic Economics. It is found on two basic principles: prohibition of Interest collection and sharing of loss and profits between the bank and the customer. Generally, Islamic banking espouses certain features that normally distinguish it from conventional banking. The first characteristic of Islamic baking is to avoid riba (interest) (Lewis 2013). Riba is perceived to be an increase in money form without an increase in the assets themselves. Therefore, this increase, which represents nothing, when charged, is forbidden according to Islamic jurisprudence. Secondly, Islamic banking ensures that the bank shares profit and loss with the borrower. This acts like partnership venture that is backed with real assets in the process of financing. By eliminating perils of uncertainties (gharar) and interest (riba), they promote the real economic activities and thus the economy may not plunge into effects of recession (IBNI 2014). Since the banks do not charge interest to avert its risks, it ensures that there is a very careful evaluation of risks on any investment demand they undertake with the customers. The banks are normally conceived to be multi-purpose but not purely commercial. They are actually crossbreeds of investment management institutions and investment trusts, investment and commercial ba nks and therefore offer a variety of services to its customers. Being equity oriented institutions, they cannot permit their management to borrow for short term and lend for long term (Bashir 2000). The banks operate primarily on the principles of Shariah unlike the conventional commercial banks, which do so on manmade basis (Beck, Demirguc and Merrouche 2010). The Islamic banks promote risk sharing between the customer and themselves, unlike the case in commercial banks where investor is assured of the prefixed interest. Islamic banking collects zakat, which is not applicable in conventional commercial banks. Moreover, the Islamic banks functions on partnership with the borrower unlike the conventional commercial banks which are just determined to get bank full interest and principal. Although the conventional banks may charge extra money on defaulters, Islamic banks are not mandated to do so. The Islamic banks will always participate in ensuring that equity grows, which is not the case in the conventional banks. Therefore, the Shariah compliant banks pay greater attention to appraising and evaluating any development projects. As the conventional commercial bank gives a lot of emphasis on credit worthiness of the customer, Islamic banking is much concerned with the viability of the project. Therefore, the relation of a client in an Islamic bank is that of partners, which is different from that of commercial bank that is characterized with the creditor à ¢Ã¢â€š ¬borrower (Beck, Demirguc and Merrouche 2010).Shariah Compliant Instruments and Generation of ProfitsFor equity structure instruments, the Islamic banking system has instituted Musharaka to refer to partnership. In this case, the borrower agrees with the lender bank to start and run the business venture but return to him the agreed share of profit/loss and the principle (Faizulayev 2011). On the debt structure, Murabaha is a markup/ cost plus, which involves purchasing of a tangible asset from a third party and selling it to the client at an agreed price on installments where profit margins are added (Islamic Development Bank 2014) . This is not the case in commercial bank, the markup should not be so high, and it is mandatory that the buyer is aware. On Ijara, the Islamic bank will acquire assets on behalf of customers leasing them to willing clients over a specific period and although getting profit, it avoids charging interest rate. In Istisna, an Islamic bank will finance the construction of an engine, ship or other assets so that payment can be made later to it. Qard Hassan is an interest free loan that is only acceptable in Islam. In Wadia, a customer will deposit money in the bank, earning nothing as the bank use the money as it desires. However, his funds must be secured (Faizulayev 2011).Internal Determinants of Profitability in Islamic BankingFor internal sources that determine profitability, analysts list fund use management, fund source management, and liquidit y and capital ratios that determine the internal profitability of the Islamic banks. In this case, it is noted that profitable banks are normally well capitalized or enjoy cheaper sources of capital for any subsequent improvement of its structures. Profitability was also seen to be very much dependent on the ratio between bank loans to the total assets. Since the Islamic banks normally do not depend on interests on loans to earn profits, during difficult times of businesses, their profitability can be under stress. The reverse, however, may be true. The type of ownership are also likely to affect the profitability of the firm indicating that depending on domestic ownership, banks may benefit from tax breaks among other preferential treatments. Other important determinants are asset quality, capital size, and managerial operations size (Wasiuzzaman and Tarmizi 2010).External Determinants of Profitability in Islamic BankingExternal determinants on an Islamic Bankà ¢Ã¢â€š ¬s profita bility are those that cannot be controlled by its management. Among the widely known and discussed external determinants are the market share, competition variables, concentration, regulation, inflation, and money supply, scarcity of capital and size of the industry. On Competition, there is no resolved opinion whether competition affects profitability or not. Most researchers would like however to incorporate it in market structure in the scope of regulations. Concentration, which is defined as the size and number of firms in the market, has had positive impact on profitability (Haron and Azmi 2004). When the firm has a bigger market share, it is evident that it will increase in efficiency and hence profitability. The scarcity of capital as determined by high interest rate on it may hinder the profitability of firms in the market. Most researchers nevertheless agree that expansion in money supply would increase profitability in banking sectors. On inflation, it was also found that it had positive relationship with profitability of the banks (Wasiuzzaman and Tarmizi 2010).Measuring Profitability in Islamic Banking by Derivations from Internal DeterminantsTo measure the return on the above instruments of Shariah compliant banks, banking firms are employing measures such as Return on Assets (ROA), Rate of return on investment deposits (ROD), Return on assets (ROA) and Return on investment Deposits (ROD) (Haron and Azmi 2004).. Others are Net Interest margin, but in the case of Islamic banking, it will be used to refer to profit on costless assets to match with conventional banking. The other measure consists of liquidity ratio, which will be shown by Loans to Asset ratio. It should be understood that when things are constant, deposits are transformed into loans, which may result in the bank having higher profits. However if the banks have to fund the high loan portfolios i...

Sexual Selection and Sexual Conflict Essay - 1140 Words

Charles Darwin characterized sexual selection as â€Å"variance in the number of mates†. The purpose of sexual selection is to perfect the secondary sexual characteristics, which are the morphological differences between the two sexes. On the other hand the primary sexual characteristics are the differences between the reproductive genital systems of the two sexes. Sexual selection instead of adapting the individual to the environment, like natural selection, it does enhance traits involved in mate acquisition. Sexual conflict, on the other hand, occurs when males and females have different reproductive interests and deriving from the urge of sexual reproduction. This is boosted by promiscuity when males and females have several partners.†¦show more content†¦In 1990 Barette and Vandal studied sparring in caribou. From the 713 matches between males of different antler sizes, 90% of the time males with the smaller antlers retreated. Also there is the intersexual sele ction, which is also known as the female choice. There are three cases of intersexual selection. Firstly, the female choice co-evolved with trait exaggeration, otherwise called Fisher’s process. Secondly, the choosy females gain direct benefit and thirdly, females are choosy because of sensory bias. Fisher’s process is divided in two phases. At phase one, the female preferences evolve because the trait that they prefer is favored by natural selection and as a result, their offspring are more likely to have the beneficial trait. When there is a distinct difference in a species, which is linked with the selective advantage, the females tend to choose the males that clearly distinguish the difference that is to be observed and they will prefer the most advantageous type. As for phase two, once the female preferences exist, males with the specific trait are more fit, which is both a natural and a sexual selection advantage. As a result there will be an increasing selective force favoring stronger preferences and more extreme traits. The runaway process will eventually stop, when there is no longer genetic variation for further trait or preference exaggeration or when the viability costs of the trait, balance sexualShow MoreRelatedRape, Sexual, And Sexual Behavior1069 Words   |  5 Pagesof violence in the United States. The statistics behind sexual assault are staggering, affecting approximately 1 in 3 women (George Mason University, 2005). Sexual violence extends across various human cultures and overwhelmingly occurs in countless animal species. In nonhuman primates, sexual coercion happens regularly and fairly consistently, leading scientists to presume sexual coercion tactics evolved as another form of sexual selection (Smuts and Smuts, 1993). However, difficulties ariseRead MoreGender, Gender And Mating ( Levay 2011 )1676 Words   |  7 Pagestraditional family living in one of these boxes, in Malvina Reynold’s anthem of dismay for suburbia, consists of a cisgender husband and wife, 2.01 children, and a bestial companion (perhaps a cat, a dog, a mistress, a cabana boy, you name it). If natural selection is in this family’s favor, the 2.01 children would be able to find mates of their own and successfully produce children who can continue the familial lineage. However dominant the heterosexual may be in various cultural ethos, historical culturalRead MoreEssay about Study Guide Bnc11742 Words   |  7 PagesDefine power and contrast leadership and power. 2. Contrast the five bases of power. 3. Explain the role of dependence in power relationships. 4. Identify nine power or influence tactics and their contingencies. 5. Show the connection between sexual harassment and the abuse of power. 6. 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The notion of whether or not divine design or natural selection is the result of an organisms faculties has sparked significant debate since Darwin first proposed his theory of natural selection in the mid-nineteenth century. Even though there is a substantial amount of empirical evidence supporting natural selection, some theologist are still not entirely convinced that Darwin’s theory explains the progression of mankind. Thus, this paper will explore how natural selection has shapedRead MoreEssay Sexual Content in the Bluest Eye756 Words   |  4 Pagespinnacle of beauty and worth. Throughout the book, Morrison touches on controversial subjects, such as the depicting of Pecolas father raping her, Mrs. Breedloves sexual feelings toward her husband, and Pe colas menstruation. The books content is controversial on many levels and it has bred conflict among its readers. 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First of all, he underestimated the role of selection in shaping many aspects of morality; such selection influences moral decisions through biological and cultural mechanism, and could explain many phenomena that author claims to be accidental; second, his approach in distinguishing innate, intuitive moral sense from deliberatedRead MoreSex At Dawn By Chrstopher Ryan And Cacilda Jetha941 Words   |  4 PagesWORD COUNT: 942 Sex At Dawn by Chrstopher Ryan and Cacilda Jetha, describes our current society as a sexual hypocrisy where monogamy is the norm and everything else falls under taboo. Based on prehistoric facts, they argue that we derive from a sexually free and promiscuous culture, and were never meant to be in lifelong monogamous unions. In Paleofantasy by Martha Zuk, looks at evolutionary theorists, like Ryan and Jetha, who use the Paleolithic Age for guidance on how our current society should

Pros and Cons of IaaS and PaaS-Samples for Students-Myassignment

Question: Discuss about the IaaS and PaaS approach of moving the Database of Webbs Stores to the Cloud. Answer: Introduction Cloud Computing is an internet based process of computing that will allow sharing of resources, computing and storing information online. This allows an organization to perform certain functions without investing or purchasing their own resources. This report discusses about the IaaS and PaaS approach of moving the database of Webbs Stores to the cloud. This report compares these two approaches and suggests a suitable approach for Webbs Stores. IaaS approach of moving the database to the Cloud Infrastructure as a service is a service model of the Cloud Computing that will allow Webbs Stores to access network, storage facilities and also storage services (Jadeja Modi, 2012). It will also provide administration and hardware services. The Webbs Stores needs to build an application and load all its software that will run in the cloud. Then they need to upload the VM to hosts environment. IaaS approach is best when the organization has no time for reengineering the application. The company needs to take into account a technology domain. Certain conditions like checking the financial considerations must be satisfied without which migrating to IaaS will become difficult (Rittinghouse Ransome, 2016). This approach has certain disadvantages like dependence on third party and degradation of service quality. In IaaS, the Webbs Stores will have full privilege in accessing the virtual machine. Few things that are needed in order to migrate the database to cloud are data stream amount and resource requirement that are dynamic. This approach migration is different than migrating via PaaS approach. PaaS approach of moving the database to the Cloud Platform as a service is a Cloud service model that provides a platform for developing applications over the internet by providing hardware and software like middleware and software (Wang et al., 2012). Webbs Stores will be provided with all the facilities for developing and delivering the software that will help them to build cloud applications and release them in an elastic and scalable environment. Steps to be taken by Webbs Stores to move the database to Cloud by PaaS approach are configuring an Azure SQL Database and Azure Web App. The company never has to log in to the VM server (Gibson et al., 2012). The PaaS approach has several restrictions at every layer of technology of the stack of application like database, programming language, third party library, middleware and restrictions associated with the selected PaaS. Advantages and Disadvantages of IaaS and PaaS approach IaaS Approach PaaS Approach Advantages: The workload required for this approach is little. The complexity of the migration process is very easy. It has no complexity as such. There is no need for adaptation (Kavis, 2014). This approach saves the expenditure of capital that is required for hardware. Advantages: This approach offers a scalability that is dynamic in nature. The configurable procedure is easy. It has the lowest cost among all the cloud approaches. Availability is high. Disadvantages: This is the most expensive approach among all the approaches. Customer has to take the responsibility of managing the virtual machine. Customer is responsible for the backups. The customers do not have control over the server or physical location of the virtual machine. Disadvantages: The migration workload is moderate as compared to IaaS. The complexity of migration is also moderate. The customer needs to modify application to make it compatible with PaaS (Garrison, Kim Wakefield, 2012). Platform is shared among multiple customers. Table 1: Benefits and Challenges of IaaS and PaaS Approach Recommendations The Webbs Stores should take the PaaS approach as this will provide the company with a platform to develop its own application along with storage and resource sharing facilities. It is scalable and easy to configure. The cost of this approach is the lowest. This is not a time consuming process. Conclusion This report concludes that the best option for Webbs Stores is to take the PaaS approach to move its database to the cloud because this is the suitable for the purpose of this company. This report also compares the IaaS and PaaS approach stating its benefits and challenges References Garrison, G., Kim, S., Wakefield, R. L. (2012). Success factors for deploying cloud computing.Communications of the ACM,55(9), 62-68. Gibson, J., Rondeau, R., Eveleigh, D., Tan, Q. (2012, November). Benefits and challenges of three cloud computing service models. InComputational Aspects of Social Networks (CASoN), 2012 Fourth International Conference on(pp. 198-205). IEEE. Jadeja, Y., Modi, K. (2012, March). Cloud computing-concepts, architecture and challenges. InComputing, Electronics and Electrical Technologies (ICCEET), 2012 International Conference on(pp. 877-880). IEEE. Kavis, M. J. (2014).Architecting the cloud: design decisions for cloud computing service models (SaaS, PaaS, and IaaS). John Wiley Sons. Rittinghouse, J. W., Ransome, J. F. (2016).Cloud computing: implementation, management, and security. CRC press. Wang, C., Wang, Q., Ren, K., Cao, N., Lou, W. (2012). Toward secure and dependable storage services in cloud computing.IEEE transactions on Services Computing,5(2), 220-232.

Sequence, Series, and Sigma Notation Essay Example

Sequence, Series, and Sigma Notation Essay We oftentimes encounter a string or list of numbers which follows a specific pattern and order as can be seen in the following scenario. Consider the case of a man who wants to train for a full marathon. Blake started training for a 21-km run a month prior to a marathon. In order to build stamina, he decided to gradually increase the distance he runs each training day. On the first day, Blake ran total of 3-km. On the second and third days, he ran 5 and 7km, respectively. For the succeeding five training days, he ran 9, 11, 13, 15 and 17 km. What distance do you think did he cover for the next two training days? Since the distances he covered daily follow a pattern, we are almost certain that he ran 19 and 20 km for the next two training days. Sequence In mathematics, a sequence is an enumerated collection of objects in which repetitions are allowed. Like a set, it contains members (also called elements, or terms). The number of elements (possibly infinite) is called the length of the sequence. Unlike a set, order matters, and exactly the same elements can appear multiple times at different positions in the sequence. Formally, a sequence can be defined as a function whose domain is either the set of the natural numbers (for infinite sequences) or the set of the first n natural numbers (for a sequence of finite length n) We will write a custom essay sample on Sequence, Series, and Sigma Notation specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sequence, Series, and Sigma Notation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sequence, Series, and Sigma Notation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Infinite Sequence a sequence that has an infinite number of terms Finite Sequence a sequence having a finite number of terms Term – number in sequence General term – Finite Series – sum of the terms of a finite sequence denoted by: Sn = a1 + a2 + a3 + . . .+ an Recursive Formula A formula which requires the computation of previous values in order to obtain the next one is called recursive formula. Recursion is a useful way of obtaining the terms of a sequence. However, it becomes tedious to use when we are only interested in a specific term. Sigma notation or summation notation Another way for writing the su

Is The Ladders Irresistible Or Irrational

Is The Ladders Irresistible Or Irrational Oooh, ah, la la la. Half-clothed men lying on an office floor in evocative poses.   Fully clothed (in office casual) men crawling on top of each other.   Women crawling (yes more crawling) or dancing on desks seductively, wind blowing through their hair.   Overactive wind machines. These images, overlaid upon a sultry â€Å"Oooh, ah, la la la† musical score, comprise a January 2011 television commercial from The Ladders.   It seems some effort was put into infusing this marketing piece with†¦Ã‚   ummm†¦Ã‚   political correctness?   The video is replete with intimations of gay relationships, interracial relationships, and Asian and Black successful careerists. But what’s politically correct about people seeking employment through sex appeal, regardless of how ridiculous it clearly is? I get it.   It’s a metaphor and it’s meant to be outrageous.   Come to The Ladders and we’ll create an â€Å"irresistible† image that will get you the job of your dreams.   But why would anyone want to work with a company that resorts to wacky sexual innuendo to gain clients who are climbing the corporate ladder? I also get that social media has blurred the distinction between private and public lives, and that employers might be able to view a prospect’s â€Å"relationship status† through a quick Facebook search.   Maybe sex and job search are no longer so far removed from each other as I would like to think.   Perhaps that’s a question for The Ladders.   I sent them a trackback so maybe theyll respond here. The small print in the video says â€Å"Be more attractive to $100K+ employers.†   One thing’s for sure, the folks in this commercial could use a LOT of help. I suppose that’s the point. Or perhaps this whole mockery is simply an attempt to create viral video. What do you think?   Is The Ladders irresistible?   Or just irrational?   Would you be more or less likely to hire The Ladders after seeing this commercial?   I would absolutely love to hear your opinions on this one! And if you want solid resume and cover letter help with just the right â€Å"pop† and appeal, consider The Essay Expert’s Resume and Cover Letter packages. Category:Job SearchBy Brenda BernsteinJanuary 10, 2011 6 Comments The Essay Expert says: January 10, 2011 at 12:14 pm James, you got me laughing! Thanks for the comment 🙂 Log in to Reply Judy Cullins says: January 10, 2011 at 6:03 pm Brenda, Thanks for this post.Ive seen this ad, and it was too bizzare for me. I like creativity, but this one went a little far for my palate. I think we all need more creativity in our ads and online promotions, so I take note of this idea. I use captch on my blog for business writing to include eBooks, online marketing, and web writing. I sometimes have trouble with it. Cheers, Judy Log in to Reply Hajra says: January 11, 2011 at 1:46 am Wackymore like awkward. It totally gives the wrong message. It might be hinting at You need to be sexually attractive to be hired. But then, isnt it sending out all the wrong vibesIs it all about your physical attraction or is there more to hiring and the likes. This ad doesnt air in my network (I live in the Middle East), but I wouldnt be surprised if it gets a record number of hits on You Tube. Its high time advertisers evaluate the social and psychosocial impact of their actions. Log in to Reply Rosanne Dingli says: January 11, 2011 at 2:53 am In my opinion, its a pun on the word attractive. These copywriters are rarely as deep as we think. Log in to Reply The Essay Expert says: January 11, 2011 at 8:32 am The Ladders website has copy to the tune of, Lying upside down half-clothed on your office desk wont get you a job. Want to make yourself attractive to employers? Sign up with The Ladders. I think the copywriters knew exactly what they were doing, and decided it was worth turning off a few people to get the publicity! Log in to Reply The Essay Expert says: January 18, 2011 at 11:47 pm Thanks for your great comment Tani! You have exactly the perspective and response The Ladders is going for. I actually agree with you (shhh dont tell my readers). Log in to Reply